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"Marvel’s The Avengers" Trailer Sets New Record With Over 13.7 Million Views in First 24 Hours on iTunes

(from Marvel’s official press release)

Marvel Studios announced today that its new trailer for this summer’s most highly anticipated movie, “Marvel’s The Avengers,” has been viewed over 13.7 million times in the first 24 hours of its debut, setting a new record for the most viewed trailer on iTunes and the iTunes Trailers app for iPhone, iPad and iPod touch.

The new trailer, unveiled Wednesday, February 29, exclusively on iTunes, gives fans an exciting look at “Marvel’s The Avengers”—an action adventure of a lifetime—based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since.

In “Marvel’s The Avengers” the world’s greatest Super Heroes assemble when Iron Man (Robert Downey, Jr.), Captain America (Chris Evans), Hulk (Mark Ruffalo), Thor (Chris Hemsworth), Black Widow (Scarlett Johansson) and Hawkeye (Jeremy Renner) join S.H.I.E.L.D.’s Nick Fury (Samuel L. Jackson) to protect the world from the dangerous and powerful villain, Loki (Tom Hiddleston).

An exciting event movie, packed with action and spectacular special effects, “Marvel’s The Avengers” is from Marvel Studios in association with Paramount Pictures, produced by Kevin Feige and directed by Joss Whedon from a story by Zak Penn and Joss Whedon with the screenplay by Joss Whedon.

"Marvel’s The Avengers" will be released on May 4, 2012.

(Source: Marvel, via Market Watch)

Note: The first trailer for The Avengers also set the record at the time with over 10 million views

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