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Box Office Report: ‘Avengers’ Smashes Records With $178.4 Mil Foreign Debut
Joss Whedon’s tentpole scores the biggest opening weekend in numerous Latin American markets and nabs the top opening ever for a superhero pic in the U.K.
Disney and Marvel Studios’ The Avengers is doing superhero-like business overseas, debuting to a massive $178.4 million as it rolled out in 39 markets across the globe.
Avengers — directed by Joss Whedon — doesn’t open for another week in North America.
The tentpole opened No. 1 in all 39 territories, and posted the biggest opening weekend ever in key Latin American markets including Mexico ($15.9 million) and Brazil ($11.3 million).
In the U.K., Avengers debuted to $24.7 million, the biggest opening ever for a superhero title, as well as Disney’s biggest three-day opening. The 3D movie grossed $19.7 million in Australia, the second highest opening ever.
Avengers showed strength across all continents. In Asia, it posted the highest opening weekends in history in Taiwan, Hong Kong and the Philippines (where Saturday was the highest grossing day of all time).
Avengers also rolled out in India, where Disney says it enjoyed the third highest opening for a Western film.
Looking ahead, Avengers has plenty of punch left, considering it only rolled out in 70 percent of the international marketplace and has yet to touch down in China or Russia, where it lands next weekend. And it doesn’t open in Japan until August.
(Source: Hollywood Reporter)
The Avengers at the international box-office:
On its opening Wednesday release, the film earned $17.1 million from 10 countries. By its second day of release, it has earned $36M total.
- It earned $6.2M from Australia on its first day Wednesday, the second-highest ever after the last Harry Potter film.
- Its opening in the UK drew $4.1M, the third-highest ever after Harry Potter and the Order of the Phoenix and Star Wars: Revenge of the Sith.
- It set the highest opening-day records in Taiwan and New Zealand, third-highest in South Korea and Argentina, highest 2012 opening day in Germany.
- It’s on track to be the highest-grossing film of all time in the Philippines.
(Source: Deadline, Hollywood Reporter, Chicago Tribune, Inquirer Philippines)
The Avengers, behind the scenes.
(Source: Los Angeles Times; read the article at the source)
‘The Avengers’ Breaking Records Overseas Already
“And the hotly anticipated actioner is already shattering box office records overseas. It earned in U.S. dollar estimates of $6.0M in Australia and $1.2M in Taiwan and $700K in New Zealand for almost $8M from the three countries on Wednesday (alone).
Australia’s opening day is the second-highest opening of all time there behind only the final Harry Potter (A$7M). It is also the highest Marvel opening day ever, 214% ahead of Iron Man 2 (A$1.8M Thursday opening) and 136% ahead of The Dark Knight (A$2.5M Thursday opening), and the highest Disney opening day ever for a Disney film.
The pic playing in Taiwan is the biggest industry Wednesday opening ever, the biggest opening day of 2012 (173% above Battleship) and the second-biggest opening day for any Marvel film (after only Spider-Man 3). In New Zealand, pic scored a higher opening than The Dark Knight and Iron Man 2.
Chris Evans and Jeremy Renner will also not be in attendance.
From the Disney Italy press release, only Chris Hemsworth, Mark Ruffalo, Tom Hiddleston, and Scarlett Johansson will be in Rome for the Italian premiere.
Also expected to be in attendance are Chris Evans, Chris Hemsworth, Mark Ruffalo, and Scarlett Johansson.
The Avengers tracking to open >$150M at the box office
If prerelease tracking is any indication, Joss Whedon’s The Avengers could score one of the biggest domestic openings of all time for a superhero pic, if not one of the biggest period.
The first batch of prerelease tracking for the film shows the ensemble extravaganza, which opens May 4 in North America, pacing ahead of Warner Bros.’ The Dark Knight in most key categories.
According to first tracking, unaided awareness in Avengers is 13 percent, compared with 10 percent for Dark Knight and 11 percent for Hunger Games; first choice is 23 percent, tying with Hunger Games and higher than the 19 percent for Dark Knight. Total awareness is 85 percent, compared with 76 percent for Dark Knight and 74 percent for Hunger Games; definite interest is 61 percent, versus 62 percent for Dark Knight and 54 percent for Hunger Games.
The interest among males in Avengers is surging, though females are likewise expressing more interest than they did in Dark Knight.
(Source: Hollywood Reporter)
“Avengers is nothing short of amazing, but that’s still selling this movie short. It is the perfect summer movie- wall to wall action, huge characters, and tons of fun. I have never heard an audience break into applause so many times in any movie as this. I personally had at least 5 “F@#$ YEAH!!!” moments of sheer joy. I say “at least” because I stopped counting I was having so much fun.”
(Source: Big Shiny Robot)
Reaction from the UK press screening for Avengers (Assemble).
“Overall, Avengers Assemble is by far the most spectacular superhero ever made in terms of a visual extravagance, and is truly something that has been worth waiting for and it’s the Marvel equivalence to Nolan’s Batman. In final words prepare for something that is truly indescribable as your theatres roars in applause… Joss Whedon has officially created every fan boy’s dream.”