“Guy Ritchie has helmed the third installment of Activision’s live action “There’s a Soldier In All of Us” campaign (featuring Robert Downey Jr.), which bows with a 60-second spot during tonight’s “Monday Night Football” to promote the latest “Call of Duty” videogame, “Black Ops II.” Game bows Nov. 13.”
‘A Game of Shadows’ outgrosses first film in franchise:
Warner Bros said today that Sherlock Holmes: A Game of Shadows has surpassed $529 million in global box office. That surpasses the $524.4 million taken in by the first film in the franchise, 2009′s Sherlock Holmes.
A Game Of Shadows this past weekend upped its cumes to $186.7 million domestic and $324.3 million overseas. “Our successful box office continues to prove the appeal of Sherlock Holmes, especially in the hands of guy Ritchie and his amazing cast, led by Robert Downey Jr. and Jude Law,” Warners domestic distribution president Dan Fellman said. “The film had outstanding results throughout the holidays and continued to gain traction well into 2012.”